Friday, September 16, 2011

Brick Built Or Virtual, Where Will You Find Your Favourite Fashion Store?

Brick Built Or Virtual, Where Will You Find Your Favourite Fashion Store?


Shopping from home, shopping on the Internet or shopping from catalogues, the choice is endless. Today, there are an unprecedented estimate of places that you can shop from.

The quiz, is: Is there room for them all?

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For many of us today, shopping on the Internet is just an additional one place to shop, so it's hard to believe that it's just a teenager in terms of age. Incredibly, the Internet conducted its first sale only fourteen years ago, so the medium is practically a newborn when compared to other original shopping channels. Despite its tender years, the Internet is fast becoming the medium of choice when it comes to shopping. The attractiveness of the Internet means that all of your favourites from electrical shop to your favourite fashion store all have a proximity online as well as their original bricks and mortar stores.


Clearly this is much more than a hiccup. Online shopping is undoubtedly here to stay, but why? What's the appeal?  

It's not unfair to advise that the buyer has been wholly spoilt. If you do have a favourite fashion store, you'll probably find it online as well as in the high street, only there'll be some added incentives to your online experience.

Consumers are a pretty sophisticated bunch these days, so when they're told about the texture and feel of a garment, they pretty much know what they are going to get. Most online fashion shop have pan and zoom to enable you to see garments in great detail. In short, they are pre-selling you garments with as much information as potential to remove the need to undoubtedly visit the brick built store.

An even more entertaining choice for the shopper is to head to a virtual shopping centre, where they can not only view their favourite fashion store, but dozens if not hundreds of other retailers as well, without getting up from their armchair.

It's very hard to see how any original brick built fashion store can maintain an costly high street presence. Who knows what the retailing scenery will look like in the next five or ten years, fortunately for you and the outlook is very rosy.

Happy shopping!

Brick Built Or Virtual, Where Will You Find Your Favourite Fashion Store?


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